Marketing Action Plan

Marketing my books has never been a strength of mine, but the great thing about e-books is that it’s never too late to improve. Today I’ve decided to take some tips I’ve found across the Internet and combine them with some advice of my own to create an action plan to get my books in the hands of more than a dozen people. So, in no particular order, here they are.

Review Keywords – It’s definitely worth the effort to go back and look at the keywords you’ve chosen for your books every now and again. When I published my first book I thought I had chosen a few good keywords. When I went back half a year later, I discovered they were beyond awful. What I had done was just broken up the title of the book and the names of characters and used them as my keywords. Now I have keywords that actually describe key parts of my book. Examples include: fantasy, magic, survival, adventure, knights. While I’m sure I’ll continue to optimize these keywords in the future, at least now I actually have them in place which means more people are likely to stumble upon my books.

Site Updates – Now that I have several series available it’s important that information about them is easily accessible. I’ve always had a page for each of my series, but as more books have been released the amount of clutter on those pages has increased. What I’ve done recently is drastically reduce the amount of text on each page and simplified everything. Having a series description is a great idea, but having paragraphs of description for each book is unnecessary when you’re linking to a place where someone can read the description on their own. Keeping the first book’s link at the top of the page is also important. Now if someone visits one of my series pages they will see the logo, a description, and then have a convenient link to one of the platforms it is available on where they can find out even more.

Non-Exclusivity – For a long time my books were only available on Amazon in exchange for free promotions. I assumed this would help me increase sales, but I simply didn’t have a platform big enough where it would provide a meaningful increase in sales. Going from 0 to 10 meant a lot to me when I first started out, but now I don’t find that to be as exciting as I once did. It’s better to have my books available on Nook and Kobo as well so readers have more of a choice.

Community – Twitter and Facebook accounts are personal, just like a blog, but I treated those platforms too much like a blog. Instead of interacting with other authors and building connections I posted things relevant to myself and did nothing else. These days I follow others on Twitter who follow me and actively seek out people to follow in order to increase my networking potential. As I increase my presence on social networking sites, more potential readers will take notice of me.

If you have any thoughts on these ideas feel free to let me know in the comments!

Writing Update: End of 2012 Edition

Reading through the blogs of my favorite authors is really fun. I especially enjoy being able to look at their feelings during the writing process of works that I am very familiar with and see how, despite their own uncertainties, they were able to produce an amazing work. This is similar to my own experiences, but I’m not sure if my works even compare to theirs just yet…

Anyways, 2012 is almost over and it has been a very exciting year for me. On December 30th, I will post a blog comparing my goals for 2012 with what I achieved and reflect upon them. On December 31st, I will outline my goals for 2013 and starting January 1st I will be working extremely hard in order to meet them. My goals for next year are very ambitious and my writing schedule is already packed so much that I’m thinking about the early months of 2014 already.

Another post that I’m considering doing is a financial report of 2012 that includes how many free copies were given away, how many sales in various currencies, etc. but that might be a little bit demotivating for myself when I calculate the final numbers 😀

I’ve begun experimenting a bit with promotion using Google AdWords (if you’re reading this because you clicked on such a link, hello!) and I know that whether that works out or not I’ll have to improve my marketing. I also want to be able to commission beautiful covers for my books but I’m not sure if I have the money to invest in that so I’m doing my best to work on covers that I can make myself.

Now, to update everyone on the progress of The Library Series…

Continue reading

Writing Update: Social Media Edition

I’ll admit it, I’m practically a failure at updating my progress via social media. Between blog posts, tweets, and Google+ updates, I don’t really generate enough content which causes me to have trouble attracting new fans. Social media is important to reach new fans and customers so I know that I need to invest more time in it. Recently I’ve started a Google+ Communities page to facilitate discussion between fans of my works (well, for when they start existing in the first place…) and I’m vowing to update all these different sites more frequently.

First and foremost, I have always wanted to have readers. I know not everyone will like my books, but that’s why it’s even more important to reach as many people as possible. If there’s a fixed percentage of the population that will like my works then I need as many readers as possible to increase the chance that someone who truly enjoys my work will get a chance to read it. The money and profit from investing all my time in these books can come later. That’s because I’d rather be a failure at making a profit than be a failure at creating something that others find meaningful.

I always sound a little depressed when I bring this topic up, don’t I? There’s no need to worry about me though because writing for my own sake is still fun for now. I hope to be able to write for the sake of others soon, and maybe one day support myself by doing it, but all that is in the future. Right now is the time to focus on the continuation of my beloved Library Series. Book Three will release within the first few months of 2013 and more information will come soon. At the moment I’m working on editing the rough draft, a process that’s about 40% complete.

Hey, maybe I can tweet about my progress with editing! I just hope that I remember to do so… ^_^