Marketing Action Plan

Marketing my books has never been a strength of mine, but the great thing about e-books is that it’s never too late to improve. Today I’ve decided to take some tips I’ve found across the Internet and combine them with some advice of my own to create an action plan to get my books in the hands of more than a dozen people. So, in no particular order, here they are.

Review Keywords – It’s definitely worth the effort to go back and look at the keywords you’ve chosen for your books every now and again. When I published my first book I thought I had chosen a few good keywords. When I went back half a year later, I discovered they were beyond awful. What I had done was just broken up the title of the book and the names of characters and used them as my keywords. Now I have keywords that actually describe key parts of my book. Examples include: fantasy, magic, survival, adventure, knights. While I’m sure I’ll continue to optimize these keywords in the future, at least now I actually have them in place which means more people are likely to stumble upon my books.

Site Updates – Now that I have several series available it’s important that information about them is easily accessible. I’ve always had a page for each of my series, but as more books have been released the amount of clutter on those pages has increased. What I’ve done recently is drastically reduce the amount of text on each page and simplified everything. Having a series description is a great idea, but having paragraphs of description for each book is unnecessary when you’re linking to a place where someone can read the description on their own. Keeping the first book’s link at the top of the page is also important. Now if someone visits one of my series pages they will see the logo, a description, and then have a convenient link to one of the platforms it is available on where they can find out even more.

Non-Exclusivity – For a long time my books were only available on Amazon in exchange for free promotions. I assumed this would help me increase sales, but I simply didn’t have a platform big enough where it would provide a meaningful increase in sales. Going from 0 to 10 meant a lot to me when I first started out, but now I don’t find that to be as exciting as I once did. It’s better to have my books available on Nook and Kobo as well so readers have more of a choice.

Community – Twitter and Facebook accounts are personal, just like a blog, but I treated those platforms too much like a blog. Instead of interacting with other authors and building connections I posted things relevant to myself and did nothing else. These days I follow others on Twitter who follow me and actively seek out people to follow in order to increase my networking potential. As I increase my presence on social networking sites, more potential readers will take notice of me.

If you have any thoughts on these ideas feel free to let me know in the comments!

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Writing Update: Balance Edition

There are now 19 days until the release of The Weapon of The Kara (Library Series: Book Two). Editing is progressing at a nice pace and I should have a good 10 days for the Final Check phase where I look for grammar and spelling mistakes without altering story content. And then on October 5th, the book will be released and available for FREE for 24 hours thanks to KDP Select.

Now, I’d like to talk a bit about scheduling. As a student studying at a University as well as an author, finding time to do everything has become a bit of a concern to me. The amount of work for my studies is something very manageable but it does take up a lot of time and energy. I have enough time to work on my books as well, but that leaves me with not much time to do anything else. In fact, right now my only social interactions are with the people that I am studying with ^_^

Over this week I’m going to try to optimize my schedule for both studying, writing, and free time. While this means that I won’t be able to reach level 85 before Mists of Pandaria launches, I will be able to achieve my goals as both an academic and an author which is very exciting. Please wish me luck and I look forward to sharing The Weapon of The Kara with everyone on October 5th!