Marketing Action Plan

Marketing my books has never been a strength of mine, but the great thing about e-books is that it’s never too late to improve. Today I’ve decided to take some tips I’ve found across the Internet and combine them with some advice of my own to create an action plan to get my books in the hands of more than a dozen people. So, in no particular order, here they are.

Review Keywords – It’s definitely worth the effort to go back and look at the keywords you’ve chosen for your books every now and again. When I published my first book I thought I had chosen a few good keywords. When I went back half a year later, I discovered they were beyond awful. What I had done was just broken up the title of the book and the names of characters and used them as my keywords. Now I have keywords that actually describe key parts of my book. Examples include: fantasy, magic, survival, adventure, knights. While I’m sure I’ll continue to optimize these keywords in the future, at least now I actually have them in place which means more people are likely to stumble upon my books.

Site Updates – Now that I have several series available it’s important that information about them is easily accessible. I’ve always had a page for each of my series, but as more books have been released the amount of clutter on those pages has increased. What I’ve done recently is drastically reduce the amount of text on each page and simplified everything. Having a series description is a great idea, but having paragraphs of description for each book is unnecessary when you’re linking to a place where someone can read the description on their own. Keeping the first book’s link at the top of the page is also important. Now if someone visits one of my series pages they will see the logo, a description, and then have a convenient link to one of the platforms it is available on where they can find out even more.

Non-Exclusivity – For a long time my books were only available on Amazon in exchange for free promotions. I assumed this would help me increase sales, but I simply didn’t have a platform big enough where it would provide a meaningful increase in sales. Going from 0 to 10 meant a lot to me when I first started out, but now I don’t find that to be as exciting as I once did. It’s better to have my books available on Nook and Kobo as well so readers have more of a choice.

Community – Twitter and Facebook accounts are personal, just like a blog, but I treated those platforms too much like a blog. Instead of interacting with other authors and building connections I posted things relevant to myself and did nothing else. These days I follow others on Twitter who follow me and actively seek out people to follow in order to increase my networking potential. As I increase my presence on social networking sites, more potential readers will take notice of me.

If you have any thoughts on these ideas feel free to let me know in the comments!

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